Characteristics of advertising copywriting behavior
Characteristics are the particularities of a thing or a behavioral process. To talk about the particularity of advertising copywriting, we must first recognize the particularity of writing. Writing, in the "Modern Chinese Dictionary", is defined as follows: "Writing, writing articles (sometimes specifically referring to literary creation)." Under the influence of this definition, people's conceptual understanding of writing is that writing means writing articles, or Literary creation, or the production of articles. Defining writing only as literary creation is too limiting. Therefore, the concept of writing can be roughly defined by "the production of articles". Of course, the article production methods and production materials are different in specific operations. In the process of making articles, people reflected the particularity of this behavioral process:
1. The process of writing behavior
The act of writing is a process. In this process, the writer understands, analyzes and masters the objective materials, and then relies on the writing subject's accumulation, experience and understanding of life to write the article in his own special language and expression. This is a complex and arduous behavioral process.
2. Objective dependence of writing behavior
An important process in the emergence and development of writing behavior is the collection, screening, analysis, and application of raw materials. In this process, the act of writing reflects a special dependence on the objective world and objective things. The writer can process the raw materials only on the basis of objective things.
3. The subjectivity of writing behavior
In the writing process, the writer uses his or her own knowledge accumulation, life experience, and rational judgment to process the raw materials. In the process of processing, the subject's initiative, thinking characteristics, ability to control language and text, and the organizational level of the article structure all play a key role in the composition of the article. Therefore, the same objective object may reflect different factors and styles in the writings of different writers.
4. The purpose of text formation in the act of writing
The act of writing has the ultimate goal of forming a text. The writer expresses his subjective grasp of the objective world and objective objects explicitly or implicitly between the lines, and connects it into a text with a unique structure. The final text form is the materialization of the author's own thinking, and is the intermediary between the writer and the reader.
5. Practicality of writing behavior
The act of writing reflects its practicality due to the above characteristics. The formation of text requires the writer's actual operation. In each process, practicality is a prerequisite for achieving the purpose of writing.